Can You Work The Trade Show System?

Principal of Global Sales Mentor and VP of Pharmajet. Zach has sold in 135+ countries over 30 years, building 9 sales teams in the process.

Over the past 30-some years, I have done a great deal of business at trade shows on six continents. To me, trade shows and conferences are not just a key tool for business growth, they are keystones in my yearly planning — my kids knew the names and seasons of various trade shows before they could ride bikes.

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